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San Francisco-Headquartered Innovative Wellness in the Workplace Provider Ramps Up Operations, Sales and Marketing

SAN FRANCISCO, CA - January  2010 - TheFruitGuys, the industry leader in providing farm-fresh produce to the American workplace, announced today the appointment of three executives to its team.  These newly created positions underscore The FruitGuys’ leadership in the wellness in the workplace category as the company looks to expand its national reach in 2010.

Erin Mittelstaedt, Vice President of Operations
In her new position, Mittelstaedt will manage operations for all three FruitGuys facilities and oversee the creation of new facilities. Mittelstaedt has been with The FruitGuys for three years and was previously the East Coast Regional Manager.

Christy Akol-Head of National Sales and Corporate Accounts
In this newly created position, Akol will work with companies of all sizes across the country to promote The FruitGuys brand and drive sales growth.  Akol was formerly VP of Human Resources and Office Operations at insurance advisory firm Sitzmann Morris & Lavis, Inc. for 11 years.   She was also a FruitGuys customer, allowing her to directly experience the benefits of fresh fruit in the office.

Aaron Smith-Midwest Sales Representative
Smith brings over 5 years of experience in sales and marketing to The FruitGuys.  In his new role at TheFruitGuys, Smith, who is based in Chicago, will focus on growing business and increasing brand awareness throughout the Midwest.  Prior to The FruitGuys, Smith was National Account Executive for C.H. Robinson Worldwide, a Fortune 500 third-party logistics provider which providing domestic and international freight transportation and logistics services.

About The FruitGuys
The FruitGuys is the industry leader in providing farm-fresh produce to the American workplace.  Founded in 1998 and headquartered in San Francisco, The FruitGuys has pioneered this fast-growing category that provides viable solutions to the ever-challenging workplace health crisis.  The company was founded on the premise that bringing healthy brain food to the office can boost productivity, improve wellness and help companies improve their bottom lines.

The FruitGuys provides fresh fruit from local farms to thousands of American businesses, from small family- run businesses to major Fortune 500 corporations.  The FruitGuys has been called upon by some of the most well known businesses in the nation, including: Yahoo!; Yamaha; VMWare; Wells Fargo, among thousands of other industry leaders.