From Farm to FruitGuys

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TakeHome Organics Fruit and Veggie Program
Currently Available in San Francisco Bay Area

Hollister is a quiet town, except for the rumblings of an annual motorcycle rally and the occasional earthquake shudder from the Calaveras Fault. This is where Efren Avalos coaxes year-around vegetables from the fertile soil at his organic farm. “It's flat land with really nice weather,” says Avalos, adding, “In the summertime it’s pretty hot.” He harvests the veggies in the quiet early morning hours and drives them to The FruitGuys in South San Francisco the same day where they are packed in our TakeHome cases.

March is a time when the San Juan Valley farmer typically has a foot in each season: it’s the end of the winter harvest and the beginning of planting summer crops in interior California’s fields. “This time of the year I have cabbage, cauliflower, celery, broccoli, onion and garlic, parsley, cilantro and the last of the lettuce,” says Avalos. When it’s not raining he's in the fields, when it is raining, he's planning summer warm season veggies such as tomatoes, peppers and his famous sweet corn. Currently the seedlings are busy growing in a protected green house. California’s mild climate means there is barely a lull between the seasons, keeping farmers like Avalos busy 24/7/365 from seed to harvest.

The great quality, diversity of produce and multiple-season availability of Avalos’ vegetables made him a great match for a Farm Direct alliance with The FruitGuys TakeHome program. FruitGuys TakeHome gives existing San Francisco Bay Area clients the ability to offer their employees the chance to get exceptional weekly produce from farmers like Avalos at a great price. Employees can set up their own FruitGuys account and the easy-to-carry case is delivered to the office to take home. Each week we offer a diverse mix of fresh, regional organic vegetable and fruit mixes starting at just $24, which includes a newsletter with the history, lore, and preparation of featured vegetables, as well as a selection of seasonal recipes using the box’s ingredients. TakeHome delivery at work is easy to order and maintain.

“Farm direct” means produce buyer Rebecca calls Avalos to check on what he has ready for harvest. After tabulating customer orders, Avalos hits the fields to collect the order. Those same veggies are delivered to offices by noon, the same day they left the field. This is all done by old-fashioned cell phone since Avalos doesn't use email or a Blackberry. “I don't like to use computers very much, I prefer to work outside in the fields,” he says. That's just as well, because who knows when Avalos would a chance to recharge his batteries.

- Heidi Lewis

Try FruitGuys TakeHome service today and get 50% off your first order.*

Call us at 877-FRUIT-ME (877-378-4863) or email us to get started.

*First-time deliveries only. Expires Monday March 30, 2009.
Mention code: FUV1.
*FruitGuys TakeHome service is only available to employees of current FruitGuys customers in the San Francisco Bay Area.

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Our online magazine offers a taste of workplace culture, trends, and healthy living. It features recipes for easy, delicious work meals and tips on quick office workouts. It's also an opportunity to learn about our GoodWorks program, which helps those in need in our communities and supports small, sustainable farms.