A Holiday Note from Our CEO

My family isn’t great about sending holiday cards. One year, we made a Valentine’s Day card instead because we were just that late to the party! But I do love receiving them, and one of my December jobs is swapping new cards in for old ones in the collage that covers our pantry door year-round.

The Story Behind Our Card Collage

I have a pile of 2025 cards beside me as I write this, and I’m staring at the door covered in last year’s messages. At first, leaving the cards up all year was an act of laziness. We didn’t decide to keep them there—we just never took them down. But as I swap old for new and add cards from some families for the first time, I’m realizing just how much I love our little art installation.

My sons’ friends like to point to their own cards or at people they know when they come over. And every so often, one of my boys stops to ask about a picture like they’re seeing it for the first time. Leaving the cards up reminds me of our amazing community of family and friends, and that makes me feel incredibly loved.

My Holiday Card to You

You’re part of the community too, and I hope you’ll consider this email my holiday card to you. Whether you buy fruit and snacks from The FruitGuys or not, whether you keep your holiday cards or toss them, I’m so grateful that you’re here.

Warm wishes to you and yours this holiday season!