BNET - The Live One

How The FruitGuys Company Grows in a Tough Economy

October 2011

The Bananas - Mission

Meet the Bunch — they're a team of crime-fighting bananas spreading a fresh fruit gospel on the Las Vegas Strip. Why Las Vegas, you ask? Well, Sin City is America's still-beating heart for debauchery and poor life choices, which makes it the perfect candidate for a FruitGuys mission.

The Bananas - Meet the Bunch

Meet the Bunch — they're a team of crime-fighting bananas spreading a fresh fruit gospel on the Las Vegas Strip. Why Las Vegas, you ask? Well, Sin City is America's still-beating heart for debauchery and poor life choices, which makes it the perfect candidate for a FruitGuys takeover.

The Bananas - Hope

The FruitGuys Bananas know how to bring hope to the masses. On a recent trip to the Las Vegas Strip, they spread their healthy gospel on the streets, made friends with strangers, and did a few good deeds, all in the name of FruitGuys fun. The Secret? Not a self-help book — it's a streamlined value system called "the 5Rs," which is comprised of five words that ensure customer satisfaction. And no, "ranch dressing" is not one of the five Rs.

The Bananas - Conditioning

Before donning a FruitGuys banana suit, some basic fruit conditioning is required. Besides getting your recommended intake of fruit per day, you should also be stretching your body to prepare for any challenging trials you might face. Regular stretching can help broaden your motion, reduce chances of injury, and allow for more consistent athletic ability. Sure, stretching can be detrimental in the wrong context — such as before a high-energy activity like track-and-field or sprinting — but generally, a good stretch routine will make you more flexible and get your muscles working.

The Bananas - Commitment

To make sure you're feeling the love, everyone's favorite Bananas are offering a crash course in relationships and marriage, titled FruitGuys Commitment. This multi-part guide to partnership and a healthy home life all culminates with a trip to a Las Vegas wedding ceremony, where longstanding marriage professional Shirley will usher you into your new life as husband and wife. Or banana and banana.

The Bananas - Be the Hero

Do you feel the calling of the hero, deep inside your banana self? It may seem strange, but The FruitGuys Bananas know more about heroism than your average snack. Every morning, these bananas wake up, put on their pants one leg at a time and get to work. If you’re a locally grown, organic piece of fruit, you can’t help but feel a sense of duty to your fellow humans. It’s just tough for bananas to watch people eating potato chips and candy instead of healthy snacks. They don’t know any better.

The Bananas - America

For the FruitGuys Bananas, American fruit represents life, liberty, and the pursuit of happiness. It's not about nationalism or an attack on other countries' fruit, though. Simply put, American fruit tastes better when it's delivered locally to American people. It costs less to ship, supports small farming operations, and helps sustain our land for generations to come.

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