On February 16, 1998, we made our first deliveries of mixed fruit boxes to companies in San Francisco’s Embarcadero Center from Chris Mittelstaedt & Pia Hinckle’s one-bedroom apartment in the North Beach neighborhood.
We’ve been through a lot of ups and downs through the decades (can you say Dot Com crash? Financial meltdown? Global pandemic?). We are still here and still family-owned and operated and a proud B Corp. We are so grateful to our present and past employees, clients, farm partners, vendors, and community partners for getting us here. Thank you all!!
How did it all start?
Hear The FruitGuys story straight from the Chief Banana
(circa 2014)
FruitGuys History Gallery
25 Years of Innovations & Awards
National Fruit at Work Day
The FruitGuys started National Fruit at Work Day, celebrated the first Tuesday of October, to promote the health and productivity benefits of consuming whole fresh fruit during the workday.
Take a Breather On Demand
Take a Breather On Demand was developed by The FruitGuys together with WellFests to bring a 15-minute wellness break to calm, relax, clarify and focus.
25 Years of Impact
Since 1998, The FruitGuys has been on a mission to support sustainable agriculture and combat hunger. Buying your fruit from The FruitGuys helps our family-owned and operated B Corp business sustain the small independent farmers we support and source from and the hunger-relief non-profits we donate to through our GoodWorks programs.
We support this mission by donating a minimum value of 20% annual profits to fight hunger and support sustainable farming practices.
18 million servings donated nationwide
$412,000 in grants to 105 small farms in 30+ states
Our 5Rs Promise
Your happiness and satisfaction is our top priority. If you’re ever not satisfied with what you have received, we will replace or credit you for those items. This goal of pleasing you is more than just a policy, it’s a five-step philosophy of customer care that we’ve built our business on and that guides our actions everyday.
- We’ll be Respectful of you at all times.
- We’ll be Responsive to your needs.
- We’ll be Realistic with you about what we can or cannot do.
- We’ll take personal Responsibility to provide a positive experience.
- We’ll work hard so that you’ll Remember us positively.
The FruitGuys 5Rs © Chris Mittelstaedt, 1999
The FruitGuys Magazine
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