When the price of corn started going up in Exeter, California due to high demand for ethanol, Mr. Herrera, an owner of 22 acres of family farmland, nearly plowed under his 40-year-old plum orchard. The dollars and cents told him to sell or lease his land for fast-growing corn and throw out his family farming history rather than go through another year of low prices from the local packing shed.
Ronnie Gutierrez, a local farmer in the area and family friend of Mr. Herrera came to The FruitGuys with an idea. What if we put together a new kind of company? A company dedicated to honest and sustainable principles in agriculture such as the preservation of small family farms, the stewardship of land through use of organic farming methods, and helping farmers fund a growing season so that they weren’t literally betting the farm every year.
Chris, Erik, & Ronnie on the farm.
With these ideas in mind, FruitGuys COO Erik Muller and I started Preservation Harvest, a farming business where we partner with farmers to grow fruit. This allows Mr. Herrera, who is now retired, to keep his orchard; Ronnie can expand his farming business; and we can bring great plums to you. The plums in this week’s West Coast mixes are Red Beauts from the Preservation Harvest farm in Exeter. Your purchase helps ensure that this farm stays in fruit production and directly benefits the farmer through higher income. We are also converting it from conventional farming methods to organic ones. Thank you for your support and enjoy these sweet plums! Check our mixes by region at www.fruitguys.com/mix. Enjoy and be fruitful!
- Chris Mittelstaedt email@example.com
Slow Food: Preserve what’s enjoyable in drink & food at this year’s Slow Food San Francisco Golden Glass Event! Sample delicious, unique wines, as well as other artisan foods. Event is Saturday, June 12th, 1-5pm. Visit www.thegoldenglass.com for info & tickets. Support Slow Food through the Victory Garden box. Order a box of heirloom fruits & a special preserving project for kitchen fun. $20 goes to Slow Food SF.