Executive Team
Erin Mittelstaedt, CEO
Erin (she/her) first joined The FruitGuys in 2007 as an operations manager at the newly-opened Philadelphia facility. She became chief operating officer in 2015 and has been acting chief financial officer since 2021. Prior to joining The FruitGuys she worked as a manager at Trader Joes in Berwyn, PA and as a case manager for the New York City Police Department. She has a degree in music from the University of Pennsylvania. She lives with her wife and their two young children in San Francisco.
Erik Muller, President
Erik (he/him) manages strategic growth and business development. Erik brings an accomplished track record to The FruitGuys, with more than 30 years of growing businesses—35 years if you count the five he was a newspaper boy in Southern California. Erik earned an economics and business degree from Colorado College. In his free time, he enjoys spending time in nature with his wife and their two kids. In his spare time, Erik is a curious learner and enjoys thinking about new ways to make things better. From sitting on boards to modeling ideas on how to reduce carbon emissions while keeping our oceans healthy. And yes, you may see him cruising around on a bike, but this time without the newspaper bag.
Jessica Bickis, Head of Data & Information Systems
Jessica (she/they) oversees the management of crucial data systems, ensuring smooth operations in delivery, logistics, and customer relations. Jessica’s expertise ensures that The FruitGuys maintains its commitment to efficiency and sustainability in every aspect of its operations. Jessica finds joy in nurturing life through her love of growing things and transforming them into delicious culinary creations.
Sheila Cassani, Head of Impact
Sheila Cassani (she/her) has been instrumental in shaping The FruitGuys exceptional environmental and social impact strategies. Her work includes fostering equitable partnerships with community nonprofits, championing small farms through The FruitGuys Community Fund, and driving B Corporation Certification, all while inspiring company-wide commitment to our mission and values. She is a key figure in the company’s efforts to make a positive difference in the world. In her free time, Sheila enjoys spending time in nature with her husband, two girls, and their dog, Kiwi.
Julie Collins, Head of Marketing
Julie Collins (she/her), spearheads strategic marketing initiatives. She orchestrates campaigns that promote healthy, sustainable choices and reflect the company’s commitment to small farms-sourced produce and healthy mission-driven snacks. Julie’s role is pivotal in conveying FruitGuys’ mission to businesses, individuals, and schools nationwide. Julie loves being outdoors at the beach and in the water with her family and friends.
Venita Devine, Head of Operations & People Success
Venita Devine (she/her) is responsible for orchestrating the seamless delivery of farm-fresh fruit and healthy snacks to businesses, individuals, and schools nationwide. She ensures that every aspect of the company’s operations runs smoothly, from sourcing sustainable produce to fostering a culture of well-being and environmental stewardship. Venita’s commitment to simplicity, dependability, and responsiveness makes her a crucial asset to the team. Venita is a devoted cat mom, who enjoys getting outside for wildlife watching and is a regular at her local farmer’s market.
