Blake's Fruit May 21, 2007

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Blake Carlson started his farm in 1985 along with his wife Lisa. They grow grapes, peaches, nectarines, plums, and pluots in the central valley of California. Together with their crew of pickers, they are often out in their orchards hand-selecting their produce for The FruitGuys. Dan, our produce buyer, is receiving the first delivery of Blake’s fruit this weekend. The Zee-fire Nectarines, Spring Snow White Peaches and Sugar Time Yellow Peaches are all from Blake’s family farm which is near Kingsburg – a town the locals call "the small Swedish community."
The town was founded in the early 1800s and 80 percent of the population was Swedish. The main strip in the town center has what Erik, our COO and bi-lingual German speaker, calls a northern European gemutlekeit - a cozy and friendly feeling. Many of the wooden and decorated buildings have a look that reminds non-Swedish folks like me of meatballs, mid-1970s Volvos and flower-covered May poles – (their May pole festival is this weekend!)
Faster from the farm means fresher to you: Blake and Dan have set up a program this summer whereby Blake will be picking his crop and getting it to us as fast as he can. Generally he picks for us on the morning of his delivery or the evening prior. That means that many times when Blake’s fruit comes to you it is just 36-48 hours off the tree. That’s pretty amazing considering most store-bought produce can sit in the supply chain for an average of seven days or more. Blake will be re-supplying us regularly to keep his fruit as fresh as possible for you.
Enjoy and be fruitful.
chris@fruitguys.com.


Congrats to all who biked to work! Last week we were very excited to support Bike To Work day with fruit at bike stations throughout the SF Bay Area. Thanks to all who participated and made exercise part of their daily commute!!! Keep it up!!


Remember - as a FruitGuys client you can access the award-winning Berkeley Wellness Letter archives on us! Go to www.berkeleywellness.com. May's password is: cheese.


Be Recognized for Company Health! Apply for the California Fit Business Award Today! Deadline is June 15th. Get recognized for the healthy things your company is doing! Here's the application: Fit Business Application
Email me with questions: chris@fruitguys.com


 

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Our online magazine offers a taste of workplace culture, trends, and healthy living. It features recipes for easy, delicious work meals and tips on quick office workouts. It's also an opportunity to learn about our GoodWorks program, which helps those in need in our communities and supports small, sustainable farms.