Sending Edible Gifts? Use These 3 Tips For Maximum Impact

When you give edible gifts to employees or clients for the holidays, you want them to feel appreciated, enjoy the treats inside, and develop a stronger relationship with your brand. Simply sending gift baskets is a great first step, but with a bit of extra effort, you can maximize their impact. Here are three easy steps to unlock more snack gift ROI and, ultimately, better retention.

1. Learn employee or client preferences before you buy

Are your recipients coffee people or tea people? Are they head-over-heels for chocolate? Or are they salty snack lovers? If you’re not sure, consider enlisting our team at The FruitGuys to build a private gift-ordering webpage just for you. We can create a menu of edible gifts for your recipients to choose from that fits your budget.

Alternatively, you could send out a preferences survey to everyone on your gift list with Google Forms or Survey Monkey. Then, use the feedback to pick out the most applicable gift baskets from our Gift Lineup. If you’re sending surprise edible gifts to clients, check in with their sales reps or account managers about their tastes first.

2. Include a personalized note with your edible gift

When you purchase a FruitGuys gift, you can—and should—add a custom Gift Message during checkout. This note is printed and attached inside of your gift box.

We can also include handwritten notes, cards, or collateral, for a small fee. Even a short note can go a long way toward making your giftee feel appreciated.

You can discuss more personalized message options, manage orders to multiple addresses, or create a private gift-ordering website with our customer care team.

3. Follow up with your giftees after the holidays

Your work isn’t done after you send out your gifts! To help your recipients feel appreciated, deepen your relationship, and optimize your gifting next year, check in on their gift experience.

We recommend calling or emailing your top clients personally to follow up on their edible gifts. Was the gift unexpected? Which part of it was their favorite? Learn as much as you can and use that information to wow them again in the future.

For your employees, consider sending out a post-holiday survey asking about their experience. How satisfied were they with their gift baskets? Which treat inside blew their minds? You can use this data to plan next year’s employee gifts and discover which snacks you should stock in your break room year-round.

Use these strategies to boost your gift ROI this holiday season and beyond. Happy gifting!

This blog was originally written by Lex Flamm and published on Nov. 7, 2023. It was updated by Lex Flamm on April 12, 2024.