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I have a confession to make. I’m not a big resolution person. It’s not that I don’t set goals—I just have a habit of “setting and forgetting” resolutions. So on New Year’s, I try to ask myself a question instead: What do I want for the year ahead? My 2025 ‘Wants’ for The FruitGuys As I look forward to 2025,
A few days ago, I was talking to my wife and kids about family holiday traditions when one of our sons piped up. “I think getting stopped by TSA is our holiday tradition,” he said. He actually had a point—we’re not world travelers, but on most holidays we visit family, and both sets of our parents live a plane ride
With just a few days left before the holidays, I’ve been thinking about DIY fruit gifts I can make. I’d like to give my friends and family a little something different this year. If you’re feeling the same way, here are a few of my favorite homemade fruit gift ideas. 1. Dried Orange Slices Jessica, The FruitGuys’ head of data
I’ve never been a fan of Black Friday. Getting up early to get in line and shop just doesn’t seem fun to me. I prefer my post-Thanksgiving breakfast pie, thank you very much. But Giving Tuesday—the first Tuesday of December—is a holiday I can get behind. Giving Tuesday is a day to donate money to the causes you believe in
“Did they leave their house yet? When will they be here? How far away are they?” These were my questions pretty much every Thanksgiving growing up. I asked them with my nose pressed to the front window waiting for my cousins (and aunt and uncle) to arrive. Thanksgiving has always been my favorite holiday because we spend it with our
One moment I’m sitting at my kitchen table with my laptop, fingers hovering over the keys, itching to type up this week’s Chief Banana email. The next, my head snaps up, and I realize that my neck is sore from hanging forward for too long. I’ve just fallen asleep at my computer! As the head of a fruit company, that
“I want to do it myself!” my 4-year-old says, holding my extra-long ballot in his hands. He lines it up with the big machine and the rollers start pulling the paper in. Then, we wait five seconds to hear the satisfying “ding!” of a ballot counted. I love voting. Sometimes it’s daunting (exactly how many ballot measures do I have
If you read last week’s blog post, I’m sure you couldn’t WAIT to see how my Halloween costume turned out. Hopefully, it doesn’t disappoint. I’m proud to say that a group of teens recognized me as a One Piece character while I was out trick-or-treating with my kids (“OMG that’s Zoro!”), so that was a total win. When the teenagers
You know how some adults love Halloween and getting dressed up? Well, I’m not usually one of them. This might surprise you since just last week I was singing the praises of dressing as a banana. But honestly, picking a costume stresses me out. You have to think of something, either make or order it, check if it fits, and
If you were in downtown San Francisco last Tuesday, you might have seen me dancing around the sidewalk in a banana suit. I was hanging out at a busy intersection with Nicole and Fabian (long-time FruitGuys employees) and we were handing out 500 free bananas to morning pedestrians. Banana on a Mission To be honest, I had a lot of
At first, I’m not quite sure what I’m looking at. It’s 2010, and I’m in Lodi, California, standing on a dirt path. A wire trellis runs along the path with a plant climbing about halfway up. The plant has green, almond-shaped leaves, and small, bulbous red orbs hang off its thin branches. I walk closer, and it hits me: These
If you’re struggling to build healthy food habits, that doesn’t mean there’s something wrong with you. It might just mean that the environment around you is setting you up to fail. I read about this recently in James Clear’s book Atomic Habits. He wrote about a hospital in Massachusetts that wanted to encourage its staff and patients to make better
Yesterday was one of my favorite days of the year—National Fruit at Work Day! Every year on the first Tuesday of October, we’re honored to celebrate National Fruit at Work Day at The FruitGuys. It’s a holiday all about honoring the food that fuels our busy workdays. This year, we celebrated not only by bringing fruit to offices like yours
I absolutely love Asian pears. They come in dozens of varieties, like Hosui and Shinseiki to name a few. Some have thin yellow or yellow-green skin, some have thicker golden skin. Some are small and round while others are almost as big as a grapefruit. Like apples, they have differing levels of sweetness but are all crisp, juicy, and delicious.
My youngest son took a bite of an apple the other day and scrunched his face like he had just sucked on a sour candy. Being only three, he opened his mouth, stuck out his tongue, and dropped the piece on the table. “Put it back, Mama,” he said, “It’s not ready yet.” He was tasting a Granny Smith apple,
Why did the orange stop? It ran out of juice! Bad toddler jokes aside, our supply of Valencia oranges really is slowing down. We source Valencias for our boxes from late spring through summer, and their season is coming to a close. In past years Valencias have rolled right into Navel orange season (which starts in late October/early November) without
Farming is an exercise in patience. On average, it takes three years for a new fruit tree to bear fruit. Even fast-growing vegetables, like spinach and radishes, typically need at least 25-30 days to mature before harvest. As I read the mid-year updates we just received from The FruitGuys Community Fund’s grantee farmers, their patience really stood out to me.
Sit back and relax, because it’s time for a little FruitGuys fairytale. ‘The Princess and the Pomme’ There once was a princess who lived in a tall, tall castle on the Isle of Man-hat-tan. Every day, her knights delivered the freshest fruits and snacks to the fair maiden and her friends. But alas, one day the knight carrying the box
“What’s that noise?” My 8-year-old son asks. It’s almost pitch black as we walk across my in-laws’ front lawn in rural West Virginia. It’s 9:30 p.m. and we’re in a holler (a narrow valley between hills more commonly called a “hollow” outside of Appalachia) surrounded by the tall silhouettes of trees. I stop walking and listen, trying to figure out
I hope you’ve enjoyed these last few months of peaches, nectarines, and plums because their summer season is starting to wind down. We’re still seeing lovely stone fruit for the moment, but August brings a seasonal shift away from those juicy treats and toward something more crisp and reminiscent of fall. You guessed it: As I write this, apples are
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