california farms

Takeaways From West Coast Produce Expo: ‘Smell Some Crayons’

By The FruitGuys on

The idiom “stop and smell the roses” is pretty dang good—but at this year’s West Coast Produce Expo, it got a 21st-century upgrade. FruitGuys Produce Buyer Miguel Esteban Robles came back from the …

Filed Under: FruitGuys News Tagged With: , ,

Field Trip Fun & Good News for 20 Farms

By Erin Mittelstaedt on

When I walked into the kitchen last Thursday morning, I found my wife, Julie, packing at a furious pace. She was filling a 64-ounce bottle with ice water, chopping apples and strawberries, and bagging …

Filed Under: Chief Banana Tagged With: , ,

A Tale of Prison, Peaches, and Persistence

By Erin Mittelstaedt on

Last year, my family and I had the honor of hearing artist Jeanie Kashima, a longtime friend of my parents, speak about her amazing collages at Rosie the Riveter WWII Home Front National Historical …

Filed Under: Chief Banana Tagged With: , ,

Farmer of the Month: Javier Zamora of JSM Organics

By Lex Flamm on

Stepping out of the car and onto the soil of JSM Organics in Royal Oaks, California, felt like setting foot in an orderly kind of paradise. Spring sunshine swept over the strawberry fields and …

Filed Under: Profiles Tagged With: , , , ,

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