
What’s in a Name?
Labeling Claims Cause Confusion in “Natural” Market Natural. Sustainable. Organic. Beneficial. Whole grain. Gluten-free. Cage-free. GMO-Free. Local. Consumers are constantly enticed by labeling on products that promise a level of health for themselves and the environment, often paying a premium for them. But what do these words really mean? And is anyone watching for truth in advertising? The Food and

