It's that time of year again: "Newsletter Classics." The time when I re-run an oldie but a goodie. The actors may have changed slightly but the characters and the plot are always the same. …
Spreading Happiness September 3, 2007
During my freshman year in college, everyone made each class choice seem dire and grave: "Are you sure you're making the right choice? This is the rest of your life you're talking about here." To let …
The Face of Fruit August 20, 2007
Cruising south on the I-5 outside of Kettlemen City, the bow of the minivan cuts into the asphalt like a compass needle fixing us on a distant center of magnetic attraction known as Legoland. The kids …
The Fruit Report
Harvest Flyer Crates I know we've found a great piece of fruit when, during the taste testing, my mouth starts acting involuntarily, and I can't stop eating fruit until there is nothing but pit left …
Flavor Pacifists July 30, 2007
Most fruit is named for the farmer (or someone close to the farmer) that cultivated it. Sometimes it is named for a fantastical image that the fruit conjures in mind. Take for example the Elberta …
Russian River Gravs July 23, 2007
The Russian River in Northern California bends quietly through the thick redwood covered hills of Sonoma County. Communities of shingled, dark wood river houses are tucked into the musky groves and …
California Dreaming July 16, 2007
I grew up pretty naive. Before moving from my home town of Philadelphia in the early '90s, I didn't know what to expect of Northern California. I thought that nude beaches were the punch line of a …
FruitGuys Bananas on Youtube.com July 9, 2007
I have a confession to make. I love being The Banana. And I just made my world-wide debut on www.youtube.com/user/fruitguys. My fruit-buddy Beth Lisick was with me at an event in Las Vegas recently, …
Blueberry Who . . .? July 2, 2007
When Dan, our produce buyer, announced on Friday that we would be getting blueberries for the Harvest Flyer and Organic crates this week, Jeff, our distribution manager told us this. Jeff: "When I …
Tree-zilla! June 11, 2007
Here's a riddle: What non-human life form looks like a tree, is a gigantic herb and produces a single flower from which 20 hands grow??? If you're thinking of "Tree-Zilla," that terrifying jungle …
Who Are We? June 4, 2007
Remember when you were a kid and first heard about Swiss Army knives -- "It actually has scissors in it?" What couldn't it do? Finding out about the extras that the things you use have is an important …
Blake’s Fruit May 21, 2007
Blake Carlson started his farm in 1985 along with his wife, Lisa. They grow grapes, peaches, nectarines, plums, and pluots in the central valley of California. Together with their crew of pickers, …
Office Heros April 30, 2007
Mr. Jackson is down on one knee, silver stopwatch in hand. He's smiling and calling out times as runners cross the orange cones at the finish line. Our entire fifth-grade class is bumping up against …
Match point: Summer April 23, 2007
Did I ever tell you the story about the spring I thought I was Bjorn Borg? The entire top drawer of my dresser was filled with deep-pile sweatbands. As it warmed up from winter into spring I'd trade …
The Hit and Miss of Spring Strawberries April 16, 2007
It's Saturday afternoon and I'm racing around to re-print the newsletter. Every Friday I get together with Dan, our produce buyer, to go over what is new and unique in the crates for Monday. This …
Semper Ubi Sub-Ubi April 9, 2007
We all wore togas to our Latin Club party my senior year in high school. I wasn't a great Latin student, but I lived by the motto developed by our Latin club members - semper ubi sub-ubi, "Always wear …
Guy Noir and the Grapefruit April 2, 2007
April had a knack for making my life complicated. So when April walked through my door on the First, I couldn't help but feel like a fool. "Trick or Treat," she said with a smile. It was all show and …
Sailing the Seas of Learning March, 26 2007
Erin, our FruitGuys marketing maven, was cooking dinner last week while her son played at the kitchen table with his Playmobile pirate set. He pumped his men up for battle: "It's gonna be dangerous. …
Muscat Love, the Non-Sequitor Flashback March 19, 2007
It's 1980, and yes, I'm wearing Izod. My dad has a consulting gig with a large hospital group in LA, and we're on a flight from Philadelphia to Los Angeles. Tray table down, window shades up, my folks …
FruitGuy Noir: The Case of the Case on the Web February 26, 2007
They were standing around the FruitCrate when all heck broke loose. Jane was trying to convince John that "grapefruit" descended from a dinosaur egg-sized fruit-grape that used to grow under …
